SEO Optimization for FitFuel

Sector: E-commerce of sports supplements
Analysis period: 6 months

Every analysis and strategy developed is tailored to the specific needs of each client.

FitFuel, an online sports supplements store, was facing significant challenges in its organic visibility:

Monthly organic traffic: 15,000 sessions (Source: Google Analytics)

Average ranking for target keywords: Position 18.7 (Source: Ahrefs)

Quality backlinks: 230 (Source: Moz)

Average loading speed (mobile): 4.8 seconds (Source: Google PageSpeed Insights)

Core Web Vitals: Not approved (Source: Google Search Console)

Strategic Analysis Tools

Costumer journey Map

SMARTER Framework

The Road to Success

Strategy Implemented

Technical Optimization

Migrating to a server with a better response time.
Implementing CDN.

Optimizing images and resources.

Fixing crawl errors (via Google Search Console)

On-page Optimization

Restructuring site architecture based on topic silos.

Optimizing meta tags based on CTR analysis (data from Google Search Console)

Implementing schema markup for products and reviews.

Content Improvement

Performing content gap analysis with Ahrefs Content Gap.

Creating 15 optimized category pages.

Developing 40 blog articles based on long-tail keywords (Keyword Magic tool from SEMrush)

Link Building Strategy

Reaching out to 100 fitness and nutrition sites.

Creating 2 viral infographics on sports nutrition.

Recovering 35 broken links (via Ahrefs Broken Link Checker)

Results (After 6 months)

This is the macro analysis of the case.
Micro information has not been included, nor has an in-depth analysis of each variable in order to respect the client's privacy.

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AI Neurolytics

AI Neurolytics es una agencia de marketing digital con visión de futuro que se especializa en estrategias basadas en datos e inteligencia empresarial impulsada por IA. Nuestros principales servicios incluyen SEO, Inbound Marketing, consultoría de transformación digital y análisis avanzado de datos. Al aprovechar la tecnología de inteligencia artificial de vanguardia y los conocimientos profundos, ayudamos a las empresas a optimizar sus esfuerzos de marketing, aumentar la generación de clientes potenciales e impulsar un crecimiento sostenible. En AI Neurolytics, ofrecemos soluciones personalizadas y escalables que se alinean con los objetivos comerciales únicos de cada cliente, lo que garantiza resultados medibles e impactantes.